Clifton Allen Larson had an identity problem. You wouldn’t know they are the eighth largest accounting and consulting firm in the world. At CLA, they offer a wide range of financial services in specialized sectors with an exclusive balance of EQ and IQ. Their people-oriented approach sets them apart in a world of sterile spreadsheets. Now, they needed a brand to match their methodology. We leveraged a longtime but underutilized brand hallmark (The CLA bicycle) and set it free to roam the globe and help CLA’s clients get to their own custom destinations.