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The American Advertising Federation was looking for a unique and memorable way to entice entries and attendees at its annual Addy awards. Did you know you might have a smaller, more feral version of yourself inside of you? It's your creative ego, it's hangry, and there's nothing better at satisfying its ravenous hunger than your very own Addy award. The campaign combined video, print, social and digital elements in a savory stew. 


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